Vesna Platiša

With a wealth of experience spanning 15 years, Vesna’s expertise
encompasses a wide array of disciplines – from strategic advising and
communications to reputation management, crisis communication, public affairs, and creative campaigns. She is an advisor to some of the key Serbian and international clients, mostly in the spheres of FMCG – fashion, beauty, tech, finance, and retail.

Vesna is passionately devoted to innovation and is managing most of the agency’s business development projects and new service portfolio. Aside from leading the agency and its teams, she engages directly with top management of international brands, using an integrated communications strategy to create effective campaigns with measurable business results.

As a partner and one of the leaders of Executive Group, Serbia’s largest
agency for integrated communications with headquarters in Belgrade and 20 years of expertise in corporate communications, public affairs, and advertising, Vesna has played a pivotal role in shaping the landscape of public relations and digital marketing in the region.
She has successfully led transformative campaigns that embrace the
power of influencer marketing, establishing Executive Group as a regional hub that manages multinational influencer marketing campaigns with unparalleled success.